“I don’t browse r/WTF at the office anymore, because last time I accidentally opened a really NSFW meme.” A decade ago, this sentence wouldn’t have made any sense. Now, it’s as commonplace as any watercooler discussion about the weather—thanks to the ubiquity of Internet use among over half the world population. The good news is, if […]
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In case you missed it, Google’s latest algorithm brought about the so-called “Mobilegeddon,” which punished websites who weren’t mobile-friendly. Okay, I may be exaggerating a little, but Google did roll out an update on April 21, which punished any website that lacked mobile-friendly pages by decreasing the site’s ranking in mobile search results. This update […]
Marketing today is all about the personal experience. Whether you are a B2B or B2C business, your potential customer is looking for what they want, when they want it. Think of it as marketing becoming B2Me. With paid search, having the right ads when your potential customers are looking is more critical than ever, and […]
Google has introduced a set of tools for its mobile ad network, AdMob, at the company’s annual I/O conference. The updates enable mobile app developers to hide ads from certain users and serve targeted ads in more major ad networks.
The company has added a new feature in beta to the Audience Builder tool, […]
New products and partnerships will make it easier and more effective for marketers to track their mobile app campaigns, Jason Titus, senior director at Google, said today during a livestream from the search titan’s annual I/O Conference in San Francisco.
Google Analytics for Apps offers more sophisticated segmentation and a more comprehensive view of app […]
In a move to offer a unified experience across its wide range of products, Google has enhanced Google Calendar and Google Drive search capabilities.
Search bars at the top of Google Calendar and Google Drive will now feature not just information saved within the respective apps but also content from across Google owned and […]
By Hootsuite | 2 hours ago | | No Comments Social media adoption can pose many challenges for larger organizations. The more staff you employ, the more time-consuming it is to ensure the digital skill level is on par across all roles and departments. Education publisher Wiley faced an all-too familiar challenge—multiple social accounts with […]
Since every social media strategy is unique, every Hootsuite dashboard should be too. One of the best ways to customize your dashboard—along with setting up streams and saving keyword searches—is by taking advantage of the Hootsuite App Directory. You’ll save time and increase your productivity by having access to the tools and social networks you […]
Download your free copy here #1 – Picking the right metrics to inspire large teams A survey of over 300 marketers by Contently, a leading content marketplace for brands, found that over “90 percent of marketers were not confident in their key content metrics.” It’s not just about investing in better analytics. Teams need […]