Did you know that 3 out of 10 people would rather reach out to a business on social media instead of picking up the phone?
The growth of social media has transformed the nature of the conversation between businesses and their clients. Instead of occurring behind closed doors on a private phone line, the majority of customers’ questions and concerns are taken to a public forum—and they expect businesses to have a response ready within hours.
That’s why it’s crucial that your organisation has social media guidelines and training in place, to ensure all employees can use the expertise in their field—as well as social savvy—to improve customer experience.
We have paired up with social customer service experts from Zendesk to explore how smart organisations are using social media to increase customer satisfaction. Watch our on-demand webinar, Serving Customers Through Social Media, to learn about the process of becoming a social organisation, as well as how social customer service can help:
- reduce costs by streamlining the social customer service workflows between teams;
- increase revenue by maintaining customer loyalty;
- increase customer satisfaction by reducing the time it takes to respond and solve a customer’s problem.
About our speakers:
Tom Blackman
Sales & Account Management for Asia, ZenDesk
@tomblackman_
Andy Yeo
Solutions Consultant, Hootsuite
@yeoa
Chris Brownlee
Senior Integrations Manager, App Directory
@cgbrownlee