search engine | 3 December 2015
How to create custom segments in Google AnalyticsGoogle Analytics comes with quite a few standard reports and settings, but you can extract much more value, and tailor it to your own needs with a little customisation. […]
search engine | 3 December 2015
Introducing a new type of search event: ‘Connect’If you haven’t already heard, Search Engine Watch has some exciting news… we’ve launched a brand new search event, Connect, taking place on the beach during 4-5 February 2016 at […]
search engine | 26 November 2015
Happy Thanksgiving from the Search Engine Watch teamPromotion Join SEW at Connect | February 4-5, 2016Join 500+ fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, […]
search engine | 17 November 2015
How to get an exact match vanity URL for YouTubeI recently went through the process of setting up a YouTube channel for one of my websites and came across a very unusual issue… Did you know that Google […]
search engine | 27 October 2015
Eight essentials for landing page optimizationOver the years, what makes a positive user experience and what will drive conversions has changed dramatically. 10 years ago, banner ads were all the rage and offers for […]
search engine | 26 October 2015
How to deal with content that competes for the same search termsSometimes we’re just too good at what we do. I find that ecommerce sites are usually more likely than marketing sites to have multiple URLs competing for a ranking […]
search engine | 20 October 2015
How do I get a search box to appear in my site’s search results?I feel like I’m working through my first few articles on SEW in a rather logical manner. Answering the technical questions about search that are intriguing me as they come […]
search engine | 7 October 2015
Search Engine Watch: a note from the new EditorHi, my name is Christopher and I’m the new editor of Search Engine Watch. I assume you’re all applauding at home. However do please remain seated, and I must insist […]
search engine | 2 October 2015
How to Use Google’s New Customer Match FeatureAfter the months of speculation and years of debating, Google has finally announced its next step in personalization across many of its ad products. Earlier this week, Google released […]
search engine | 29 September 2015
On-Page, Link Signals the Most Important Local Ranking FactorsOn-page and link signals – which collectively include keywords in titles, domain authority, inbound anchor text, and linking domain authority – are the most important factors when it comes to […]