search engine | 14 March 2019
Semantic search for Google Ads: What it is and why it mattersSemantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user […]
SERP | 21 May 2016
10 Blue Links – May 20th, 2016Just How Long Are Big-Company SEOs Waiting for Their Most Important Changes?Moz Blog – May 16th, 2016 A survey of SEOs managing big sites at big companies that […]
search engine | 17 November 2015
How to set up a content marketing radar station in SlackI’ve just launched a new startup called EmpiricalProof, aimed squarely at ecommerce, marketing and UX professionals. I’m focused on product vision, content marketing and growth, and am currently putting a […]
search engine | 29 October 2015
So what the heck is RankBrain?You won’t have failed to notice in the news this week certain headlines along the lines of “Google reveals new machine learning algorithm” or “Google turning its search over to […]
search engine | 23 September 2015
Future-Proof Your SEO Career in a Mobile WorldMy last posts for both ClickZ and Search Engine Watch discuss how the increasing influence of virtual reality (VR) and augmented reality (AR) on web content is driving the development of other SEO techniques and […]
search engine | 14 September 2015
How Google Personalizes Your Search ResultsRegular visitors to Search Engine Watch will remember the article from last month, Your Email Marketing May Impact Your Rankings. As I noted in this piece, I’m a big fan of […]
search engine | 21 August 2015
Beyond Listing Management: Why You Need a Location Data StrategyEverything you knew about listing management has changed. Listing management is more than a “paid listings” tactic on tier-two search engines that fails to convert to customers. Additionally, listing management […]
search engine | 19 August 2015
User Engagement Metrics Aren’t a Ranking Signal, But You Should Treat Them Like OneUp until now, a lot of people within the digital marketing industry believed that user engagement metrics were a ranking signal. Google just blew this out of the water with […]
SERP | 23 July 2015
SEO School #3: Long Tail KeywordsYou can hear this advice everywhere: To truly avail of the benefits of SEO you must target the right keywords. And it’s true but… I bet when you consider phrases […]
search engine | 17 July 2015
A Look at Local SearchI’m going to give credit where it’s due. I learn a lot from others and that’s one of the great things about the SEO community – we share. Just as […]