search engine | 18 December 2015
Dedicated thank you pages are no longer optional for PPCI hate to be dramatic, but that’s just the way I’ve been feeling recently. Are there technically ways to get around having a dedicated Thank You page on your […]
search engine | 20 October 2015
How to use PPC in a PR crisisWhen it comes to online reputation management (ORM) there’s no doubt the strong role PPC can play if you need something quick to address a problem. Following on from […]
search engine | 10 September 2015
AdWords: Now Catering to Multi-Channel AdvertisersHistorically AdWords has been a platform to help advertisers manage and scale Google Search, Google Shopping, and Google Display Network campaigns. However, with the introduction of new ad formats […]
search engine | 3 August 2015
4 Red Flags When Hearing a PPC Agency PitchThe process of finding a PPC agency can be stressful and a bit of a crap shoot. If you’ve never met these people or they haven’t been vouched for by […]
search engine | 27 July 2015
How The Google Display Network Boosts Search PPC Performance: A Case StudyOver the years, the The Google Display Network (GDN) has been knocked for poor performance. Advertisers have long complained about low-quality placements and low conversion rates. To be sure, performance on the […]
search engine | 10 June 2015
Uncovering PPC Best Practices With Allstate InsuranceWhen it comes to PPC, the insurance industry is a highly competitive one. And with such fierce competitin, keywords and getting noticed tend to cost more. However, the success of […]
search engine | 29 April 2015
Defining Success for PPC EffortsWhen entering a new client/agency relationship, setting expectations and agreeing upon “what good looks like” are the keys to having a healthy relationship. While most industries have moved past judging […]
search engine | 18 March 2015
PPC Budget Strategy 101There are 99 ways to get more business from your PPC campaigns; budget is just one of them. Often the conversation surrounding budget is simple: “increase it!” Not bad advice, […]
search engine | 10 March 2015
Landing Page Lessons From Top PPC AdvertisersYou can learn a lot by studying campaigns from top advertisers across different industries. Sometimes they don’t know what they’re doing, but more often than not, large PPC advertisers […]
search engine | 11 February 2015
Are Your PPC Campaigns Tagged for Success?In the world of PPC, we are surrounded by tags of all shapes and sizes. Our landing page URLs have tags. Our websites have tags. And all of these tags, […]