With its gargantuan audience, Facebook will always be one of the best places to host a social media campaign. Twitter and Instagram have also proven themselves a billion times over as great ways for brands to find and distribute visual content. But there are so many more social networks out there, and eventually there’s going to be social marketing campaigns for all of them. When that day comes, Renren, Xing, and Twoo won’t know what hit them.

In the meantime, there are plenty of popular social networks in North America that are ripe for a campaign, and none more so than Pinterest and Vine. Ranked the fourth and tenth most popular social networks in the world according to eBizMBA, each of these networks offers unique and exclusive opportunities to engage with fans online.

Here are three reasons why you should consider including a Vine or a Pinterest social campaign in your marketing calendar this year.

Vine and Pinterest are home to important demographics

These two networks have very well-defined purposes. Vine is a video tool that allows you to show off how well you can express yourself in just six seconds; Pinterest is simultaneously a tool for inspiration and research, and a platform for demonstrating your tastes. The nature of these two platforms have resulted in fairly defined user demographics, which makes them fantastic networks for targeted social media campaigns.

Vine is exceptionally popular with Generation Z. Considering how many of the top Vine celebrities are cute and unthreatening young men, it shouldn’t surprise anyone that the majority of users are teenaged girls (57 percent). Thirty-one percent of all teenagers with Internet access are on Vine; another 23.8 percent of US teens have posted a video to Vine from their mobile phone.

Pinterest, on the other hand, is fantastic for engaging with members of Generation X—especially, but not exclusively, women. There are a couple reasons for this. The most self-evident one is that you have the most to Pin about when you’re in your thirties and early-forties. The most commonly-Pinned about subjects are DIY & Crafts, Food & Drink and Home Decor. Traditionally, these subjects are considered feminine interests and not too many college students are looking at dining sets. Thirty-six percent of Pinners and 44 percent of daily Pinners are between the ages of 30 and 44.

Pinterest users don’t just use Pinterest, they love it. And this love deserves respect from brands. Sixty percent of active Pinners use Pinterest instead of browsing catalogs while 50 percent choose it over other social media sites, or surfing the internet in general. It usurps other search engines 42 percent of the time. The favoring of Pinterest over catalogs has grown by 11 percent from what it was in last year’s Ahalogy study. Retailers (and just about everyone else) should take that fact to heart.

Especially because Pinterest users want to interact with you. One third of active Pinners already do follow brands and businesses on Pinterest, and they’re game to engage with more:

• 83 percent of active Pinners would rather follow their favorite brand than their favorite celebrity

• 73 percent of active Pinners would rather follow their favorite brand of beauty products than their favorite makeup artist.

Vine is where the buyers of the future live; Pinterest is where they are right now.

Vine and Pinterest allow for multi-purpose campaigns

Running a Vine or a Pinterest campaign says a lot about your brand. A Vine campaign tells your fans and your rivals that you know where Generation Z lives, you understand how powerful video is as a persuasive tool, and your understand the value of user-generated content in particular. UGC is also one of the most powerful tools for engaging with Millennials. This demographic finds UGC 50 percent more trustworthy, 35 percent more memorable, and 20 percent more influential in purchasing.  By bringing UGC to the forefront, a successful Vine campaign will kindles your brand’s engagement with Generation Z, empower your website, and remind Millennials that your brand is worth remembering, believing in, and buying from.

Pinterest Campaigns are about as multi-purpose as a social marketing campaign can be, at least when it comes to Hootsuite Campaigns. Businesses can choose branded imagery and post a selection of photos to a campaign-specific Pinterest board. Fans can also upload their own images (pending your approval), bringing UGC into these campaigns as well. Finally, you can choose to gate Pinterest campaigns to require either a social profile or their email address before entry, making Pinterest campaigns one of the few social campaign builds that can build engagement, generate leads, and collect user-generated content. Not many networks will allow you to run campaigns that can literally do everything.

Stand out from the competition

Certain campaign types are common—sweepstakes and photo contests are the two builds that are most frequently run on our product. Vine and Pinterest campaigns don’t even crack the top ten. Running them is a deviation from the norm, and a surefire way to stand out on social media. Smack-talking Vine is a popular pastime for marketers—but there’s a reason Shorty Awards and Digiday Content Marketing Awards are given to the best Vine campaign each year.

Running campaigns that deviate from the normal brand approach won’t just make you stand out in the eyes of marketers, but in the eyes of your fans, too. Civilians on social media get plenty of exposure to Instagram photo contests and form-fill sweepstakes. Showing them that you’re different from every other company who wants their time and money means they get to spend a few minutes trying something new, with the same chance at a prize or recognition. This, again, will make your business more memorable among your target audience.

No matter what your past, present, vertical or size, your organization is unique. Running campaigns that other organizations won’t is just one more way to show how special you are.

Got any questions about Vine or Pinterest campaigns? Ask them in the comments below. If you’re ready to launch your own social marketing campaign, we’re happy to walk you through the process. Get your free demo today.