Medical professionals are in an unprecedented position to connect with, educate, and assist those in need. With social media, they have an unparalleled opportunity to converse with patients and promote good health decisions. And health care providers can support practitioners with the security, education, and compliance solutions they need to meet these ethical obligations.

There is also a growing recognition within the industry that prohibiting health care professionals from using social media is neither realistic nor in the interest of patients.

We’ve created The 4-Step Guide to Driving Greater Patient Engagement to provide you with tactical steps to preparing your organization for greater patient engagement.

Learn how your health care organization can take advantage of the opportunities social media offers by:

• Building a social media strategy around your organization’s specific business goals. During the planning stages, make sure to define specific and measurable objectives that support your organization’s primary goals. This will help focus your efforts and demonstrate ROI.
• Following the evolving patient journey. Social media has changed how people view their own health and access health care information. Your organization can learn what patients are interested in or have questions about by monitoring social media channels, blogs, forums, review sites, and other digital sources. This valuable information can help your social media tWeam create relevant content and communities.
• Planning around security and compliance. By having a pre-emptive strategy in place, you won’t be caught off guard when security issues arise. The guide lays out the measures your organization can take to not only deal with issues effectively, but to ensure they don’t happen in the first place.
• Empowering your employees through education. When employees are using social media professionally, legally, and effectively, health care organizations protect those employees, their patients, as well as their own data. Education is key to making sure employees are fully aware of their responsibilities and the consequences of inadvertently disclosing identifiable patient information.