The health care industry faces unique challenges, as well as opportunities, when it comes to social media. Where there are understandable concerns about patient privacy and compliance regulations, there are also possibilities in reputation management, patient satisfaction, and online health promotion—opportunities that are often underutilized.
We have put together the Social Media in Health Care Toolkit to offer resources specifically tailored for those in the health care industry. You will find a white paper and guide providing best practices, and practical strategies in an on-demand webinar that highlights social initiatives driving the best results.
In the webinar, hear from Hootsuite’s Health Care Industry Lead, Jason Slusarchuk, and a panel of industry leaders from Detroit Medical Center, Spectrum Health, Mayo Clinic Center of Innovation, and MedStar Health to discover:
- Key trends shaping social media for the health care industry
- Where you should be focusing your social efforts to reach the areas of greatest opportunity
- Inspiring examples of achieving success on social
You will also learn how Hootsuite can help leverage social for health care through these tactical actions:
- Drive results by tying social objectives back to high-level organizational goals
- Amplify campaign messaging, health information, and medical specialities through the entire patient journey within a secure online environment
- Mitigate risk and maintain social governance through security and compliance workflows such as policy management, permissions, automated content moderation, and archiving