YouTube is a great platform for social media education—you’ve got interviews with the best in the business, tutorials on the latest gadgets, and experts who breakdown otherwise-complicated social media strategies in detail.
To save you time, we hunted down the best YouTube channels for social media marketers. Let the learning begin.
Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.
1. Moz: for SEO tips and strategy
Moz is a search engine optimization (SEO) consulting company, so naturally they specialize in using SEO for business. For those who don’t have the time, the software company’s YouTube channel offers “The Moz Daily SEO Fix”—quick one to two minute tutorials on topics like how to identify keyword search opportunities and SEO tips for images.
You’ll also hear from Rand Fishkin, Moz’s CEO, who hosts a “Whiteboard Friday” video each week. With a friendly demeanor, Fishkin goes through otherwise complicated concepts and serves up actionable tips.
2. Unbounce: for better conversion rates
Unbounce sells software that helps businesses build landing pages—no coding necessary. Their YouTube channel shares educational videos on conversion: A/B testing, how to optimize conversion rates through design and content, and what you need to know about creating a proper call-to-action.
Unbounce’s channel also features speaker presentations from their renowned Call to Action Conference. You’ll hear from industry experts like “the Queen of Facebook” Mari Smith and Sprint.ly CEO April Dunford, about how they get their content to convert.
3. Likeable Media: for advice on running a business
Likeable Media is a social media agency based in New York. They’ve helped brands like Verizon Wireless and JetBlue curate, create, and connect through digital branded content. Here, you’ll find some of the best tips about social media marketing and how to navigate the workplace from Likeable’s CEO, Carrie Kerpen.
Kerpen shares the latest on industry trends and also discusses what it’s like to be a working mom, for example. As a female CEO, Kerpen interviews other women in tech like Lisa Clyde, global head of consumer and retail investment banking for Bank of America Merrill Lynch.
4. Video Influencers: —for ways to win with social video
Spending on social video advertising grew 130 percent in 2017 with no signs of slowing down—it’s also one of our social media trends for 2018.
Video Influencers is your go-to source for tips for social media marketing with video. Videos are hosted by Sean Cannell and Benji Travis, who both have backgrounds in video: Cannell runs Think Media TV and Travis is married to YouTube beauty star, Judy Travis, and often appears in her videos.
This channel digs into YouTube and video marketing strategies, reviews the latest in video gear, and features interviews with social media leaders like Gary Vaynerchuk.
5. TED Talks: for inspiration
TED Talks is your source for ideas and innovation, as presented by experts in a wide variety of industries. TED stands for Technology, Entertainment, and Design, but today, speakers discuss anything from human existence to what’s it like to be a prisoner in North Korea.
With such a broad range of topics—delivered by powerful presenters—TED Talks is one of the best places to get inspired. If you’re looking for the top TED Talks for social media marketing, here’s a list of our favorites.
6. Hootsuite: for social marketing tips, strategies, and advice for any skill level
Hootsuite is where you’ll find social media education for beginners to expert social media practitioners. For example, if you’re just starting to use social media for business, we offer an introduction video course:
We also cover more advanced social media tactics, like social selling and social advertising.
Our channel is also chock-full of customer success stories, Hootsuite dashboard training, and shorter videos that break down social media tips for you to easily watch when you’re on-the-go.
Above all, our YouTube channel is here to help you #KnowYourSocial.
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