60% of users have made a purchase from a small or medium business on Twitter. If you’re not on Twitter—or don’t have an active presence—you’re missing out on highly-engaged potential customers and sales.

The idea of creating, monitoring and maintaining another social media account may be daunting to you—but it doesn’t have to be.

Learn how you can use social media to build meaningful relationships that drive ROI in our on-demand webinar, co-presented by Twitter:

5 Tips to get the most out of your holiday sales using social