Archive for the ‘search engine’ Category

PPC 102: Seven tips to improve your paid search campaigns (2017-7-13)

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘. This […]

7 subtle on-site issues no SEO should miss (2017-7-13)

Your on-site SEO could be broken without you realizing it. We all know some of the basics. Content is king. Users come first. Avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss. 1. Excessive listing (Not, […]

AdWords Editor 12: Everything you need to know (2017-7-13)

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is a welcome upgrade and marks the biggest improvement to the platform since version 11.0 launched in 2014. Below, we have summarized everything you need to […]

Here’s how RankBrain does (and doesn’t) impact SEO (2017-7-13)

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial intelligence optimization is […]

The 10 best Google Doodles of all time (2017-7-10)

Since 1998, Google has used its homepage to host an invariably inventive ‘doodle’. The Google Doodle actually began its life as a humorous out-of-office message for the company’s co-founders, Sergey Brin and Larry Page. To let everyone know they had gone to the Burning Man festival, they placed the festival’s icon behind the second ‘o’ […]

What we learned from SEO: The Movie (2017-7-6)

Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for […]

Everything you need to know about visual search (so far) (2017-7-6)

Visual search is one of the most complex and fiercely competed sectors of our industry. Earlier this month, Bing announced their new visual search mode, hot on the heels of similar developments from Pinterest and Google. Ours is a culture mediated by images, so it stands to reason that visual search has assumed such importance […]

4 under-the-radar UX flaws that are killing your conversion rate (2017-7-6)

As all business owners who operate an ecommerce website know, it can take a while to hit full stride in terms of conversion rate. When results are underwhelming, the first instinct might be to make big changes across the board. What a lot companies fail to realize is that a great deal of buying decisions […]

The Guestblogalypse: How to get links without guest blogs (2017-7-4)

Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain ranking. So how can businesses achieve this? “The landscape of SEO and link building is always changing, and today, […]

The ultimate law of mobile site design: Entertain users and drive conversion (2017-7-4)

Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another […]