Archive for the ‘search engine’ Category

12 SEO tips for large ecommerce websites (2018-3-19)

Approaching SEO for large ecommerce sites can be overwhelming. With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites requires a different kind of SEO strategy. Let’s be clear: all of the same keyword research and onsite optimization practices […]

6 common international SEO fails and how to avoid them (2018-3-19)

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site. Domains One […]

7 Google Tag Manager courses to prioritize in 2018 (2018-3-19)

If you love data (and what marketing expert doesn’t?), then learning Google Tag Manager should be high on your priority list this year. Unfortunately, many spend so much time on Google Analytics that GTM gets pushed to the wayside. Google Tag Manager (GTM) is a powerful, versatile tool that helps you track and manage your […]

Experts agree: Social media is ineffective in local link building (2018-3-19)

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards […]

5 advanced Google AdWords features to enhance your PPC (2018-3-19)

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the seductive simplicity of this input-output relationship lies a highly sophisticated technology. Within this article, we round up five advanced features that can help you gain that vital competitive advantage. Google […]

Event recap: State of Search with Brainlabs (2018-2-28)

On February 22nd, leading digital media agency Brainlabs hosted the latest in its series of PPC Chat Live events at its London HQ. With speakers from Google, Verve Search, and of course from Brainlabs too, there were plenty of talking points to consider and digest. In this article, we recap the highlights from an enlightening event. […]

15 actionable SEO tips to improve your search rankings (2018-2-28)

Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings. Optimizing keyword research Keywords have long been the foundation to high-ranking SEO content.  […]

Migrating HTTP to HTTPS: A step-by-step guide (2018-2-26)

On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017. This now means that the 71% of web users utilizing either browser will be greeted with a warning […]

Are keywords still relevant to SEO in 2018? (2018-2-26)

What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject it uncovers some interesting issues. If you work in the industry you will no doubt […]

Pricesearcher: The biggest search engine you’ve never heard of (2018-2-26)

“Hey Siri, what is the cost of an iPad near me?” In today’s internet, a number of specialist search engines exist to help consumers search for and compare things within a specific niche. As well as search engines like Google and Bing which crawl the entire web, we have powerful vertical-specific search engines like Skyscanner, […]