Archive for the ‘search engine’ Category

How to use Google’s new demographic targeting for search ads (2017-4-21)

Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both […]

What’s new with Earth? First impressions of the relaunched Google Earth (2017-4-21)

Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards. The Android app has been updated […]

A guide to setting up Google Analytics for your WordPress site (2017-4-21)

Of the many tools available for tracking visitor behavior, Google Analytics is one of the most famous ones. This free tool provides website owners with insightful information about the traffic driven to their website, helping them to determine exactly where each user originated and how they ended up on the site. So, if you are an enthusiast […]

The State of What are the biggest challenges surrounding Schema markup? (2017-4-21)

Using markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using markup allows search engines to pull through rich snippets and rich data like images, reviews and […]

How to use Search Console for quick SEO wins (2017-4-21)

SEO doesn’t have to be complicated. Here’s how a closer look at Google Search Console can lead to quick SEO wins. There’s no need to have a lot of technical knowledge to achieve quick SEO wins. Google’s Search Console, for example, can lead to great insights, provided that you’re eager to explore them. Laura Hogan, Head […]

How URL hijackers are disrupting banks’ PPC campaigns (2017-3-28)

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party […]

Challenges and opportunities for inbound marketing in 2017 (2017-3-9)

It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017? Content can be a powerful tool for a business when used strategically, and that’s how inbound marketing has become an effective method of […]

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain? (2017-2-22)

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve. Content produced in association with Neustar. Recap: […]

Six stats on the importance of trust in influencer marketing (2017-2-22)

Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust.  Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers are inundated with media competing for […]

How marketers can dive into growth marketing (2017-2-22)

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing. It has the […]