Archive for the ‘search engine’ Category

What does Web 3.0 mean for search? (2017-9-1)

The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different to […]

[Report] Who owns the flights market in search? (2017-9-1)

Which brands dominate the US flights market in search? A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. The search data was collected from across Google US with a view to identifying the search […]

Google Analytics: Misunderstandings that hold marketers back (2017-9-1)

Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses of any size, it has offered the promise of full transparency into customer behavior. Moreover, as part of the broader marketing analytics movement, it has […]

The 10 most common WordPress SEO challenges and how to solve them (2017-9-1)

If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips, off-page optimization tips, SEO basics, email marketing tips, etc. online and implemented them – only to […]

5 SEO features to make sure your ecommerce platform supports (2017-9-1)

When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are […]

How to optimize for user intent in search (2017-7-31)

User intent. Also known as searcher intent, it is a theory that unashamedly stands up to the more primitive pre-Penguin and Panda tactics of optimizing purely for keywords. User intent and optimizing for it has come into being via a combination of three key factors: Latent Semantic Indexing, Hummingbird, Rankbrain. All have fantastic and mysterious […]

What does visual search mean for ecommerce in 2017? (2017-7-31)

Since the early 2010s, visual search has been offering users a novel alternative to keyword-based search results. But with the sophistication of visual search tools increasing, and tech giants like Google and Microsoft investing heavily in the space, what commercial opportunities does it offer brands today? Visual search 101 There are two types of visual search. The […]

What will Google’s expanded policy on harmful content mean for SEO companies? (2017-7-31)

Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also […]

How to tell if your website is due for a redesign (2017-7-31)

Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order. Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to […]

Pump the brakes: SEO and its sweeping statements (2017-7-31)

The following article is an opinion post written by a guest author and may not necessarily reflect the views of Search Engine Watch. Knee-jerk reactions are rarely based on sound judgement. Instead they are driven by emotion. In such scenarios, you would be better off giving due consideration prior to taking action. The problem is that […]