Archive for the ‘search engine’ Category

Targeting generational buzzwords like “Millennials” means targeting no-one (2017-5-24)

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be […]

Google I/O: What’s going on with Progressive Web Apps? (2017-5-24)

At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP). Progressive Web Apps are a Google innovation designed to […]

A visual guide to Pinterest advertising (2017-5-24)

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been skeptical about […]

How video impacts mobile web performance and UX, part 2: autoplay and audio (2017-5-24)

Image designed by Freepik Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call that he sees video as “a megatrend on the same order as mobile” – which makes mobile video, the intersection between the two, […]

7 advanced Google Shopping strategies [Infographic] (2017-5-24)

Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making […]

Google just released verified customer reviews: 3 ways to come out on top (2017-5-11)

Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had? In addition to boosting your online reputation, reviews can also be […]

5 reasons to give SEO experts a seat at the website planning table (2017-5-11)

Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, […]

How to optimize Google My Business listings for multi-location businesses (2017-5-8)

Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings? Produced in association with SweetIQ. Google My Business Google My Business was rolled out in 2014 to make it easier for local businesses to […]

5 most interesting search marketing news stories of the week (2017-5-8)

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Google has been busy this week, performing several interesting tests including two fairly major ones concerning hotel reviews and job listings. Meanwhile, Bing makes its homepage a little more interactive, and Google has announced that Similar Audiences will […]

The 4 scariest online marketing disasters and how to avoid them (2017-5-8)

My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen. As marketers, CEOs and managers we deal with too many fears daily: […]