Archive for maggio, 2017

How to Use Twitter Analytics: The Complete Guide for Marketers (2017-5-24)

It’s one of those things you know you should be doing: tracking your Twitter metrics and analyzing the data they provide. After all, Twitter users interact with businesses in important ways on the network, and if you’re not analyzing the results of your own tweets, you’re missing out on key Twitter insights that could help […]

Advertising on Tumblr: A Quick Guide for Marketers (2017-5-24)

According to Adobe’s Social Intelligence Report, Tumblr ranked No. 1 in social sentiment towards brands. Not only that, but 70 percent of users say the Tumblr dashboard is their favorite place to spend time online. With over 200 million active blogs publishing 80 million posts every day on Tumblr, your brand has a huge opportunity […]

Targeting generational buzzwords like “Millennials” means targeting no-one (2017-5-24)

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be […]

How to Use Reddit for Fast (and Accurate) Market Research (2017-5-24)

With 50,000 niche communities and 250 million unique monthly visitors, Reddit is packed with potential customers talking about brands and products. In this post, you’ll learn a simple process for using Reddit to conduct market research. As you’ll see, Reddit can help you observe what people really think about your industry and products, reveal what […]

Google I/O: What’s going on with Progressive Web Apps? (2017-5-24)

At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP). Progressive Web Apps are a Google innovation designed to […]

Measuring the Unmeasurable and the Future of Social Data (2017-5-24)

Will McInnes, the CMO of Brandwatch, shared insights at Connect via Hootsuite on how social intelligence can be used to capture potential customers early in the buyer journey. Afterward, we sat down with him to learn more about social listening, measurement, and the impact social can have on marketing strategy. Q&A with the CMO of Brandwatch When […]

A visual guide to Pinterest advertising (2017-5-24)

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different. However, advertisers have been skeptical about […]

8 Things to Do During Your First Week as a Social Media Manager (2017-5-24)

It’s your first day as a social media manager for a new company. Where do you even start? This question is a common one, but one that often goes unasked as people are worried about seeming inexperienced or making a bad impression when they start a new job. Really, it’s a very reasonable question. Making […]

How video impacts mobile web performance and UX, part 2: autoplay and audio (2017-5-24)

Image designed by Freepik Mobile video is a major up-and-coming trend in content, with brands everywhere converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call that he sees video as “a megatrend on the same order as mobile” – which makes mobile video, the intersection between the two, […]

7 advanced Google Shopping strategies [Infographic] (2017-5-24)

Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making […]