Archive for marzo, 2017

How Ecommerce Brands Can Drive Qualified Leads from Social Media (2017-3-28)

Effective lead generation is key to success in ecommerce businesses. But you don’t want just any leads for your business—you need highly-relevant and sales-qualified leads. How do you accomplish this? With an ecommerce business, you spend loads of time and money in digital marketing, trying to get your website found and used by consumers. Are […]

How Ecommerce Brands Can Drive Qualified Leads from Social Media (2017-3-28)

Effective lead generation is key to success in ecommerce businesses. But you don’t want just any leads for your business—you need highly-relevant and sales-qualified leads. How do you accomplish this? With an ecommerce business, you spend loads of time and money in digital marketing, trying to get your website found and used by consumers. Are […]

How to Schedule Facebook Posts to Save Time (2017-3-28)

The sound of your alarm goes off. It’s 2 a.m. PST. You rub the sleep out of your eyes. “It’s time to publish that Facebook post for my readers in London,” you say quietly—barely feigning enthusiasm. Suddenly you remember what’s next on your social media content calendar. It’s a Facebook video for your audience in […]

How to Schedule Facebook Posts to Save Time (2017-3-28)

The sound of your alarm goes off. It’s 2 a.m. PST. You rub the sleep out of your eyes. “It’s time to publish that Facebook post for my readers in London,” you say quietly—barely feigning enthusiasm. Suddenly you remember what’s next on your social media content calendar. It’s a Facebook video for your audience in […]

How One Brand Created a Hashtag That Attracts Millions (2017-3-28)

Retailer Herschel Supply Company’s #WellTravelled hashtag attracts millions of users from around the world—and has become a shining example for how to do effective marketing on Instagram. In this episode of our Hootcast podcast, we sit down with Herschel’s community manager, Sheila Lam, and global marketing director, Mikey Scott, to chat about the strategy behind […]

How to Turn Your Pinterest Profile Into a Money-Making Machine (2017-3-28)

Pinterest has 150 million monthly users—and 93 percent of them use the site to plan or make purchases. As a discovery and research tool, Pinterest is a key part of the buyer’s journey. Continue reading to learn how you can use Pinterest to make money and grow your business. 6 ways to drive revenue and […]

LinkedIn Analytics: A Guide for Marketers (2017-3-28)

The results are in. You won the award for Most Impressions on LinkedIn, Most Clicks Within a 24-Hour Window, and Overall Highest Engagement Award of the Year. We’re kidding. These awards don’t exist (from what we know). But if they did, they’d be determined by LinkedIn analytics, as they’re a means of measuring your social […]

How URL hijackers are disrupting banks’ PPC campaigns (2017-3-28)

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity was discovered by an alert I received from BrandVudu, a third-party […]

How to Master the Art of the Professional DM (2017-3-9)

The familiar sound of a Twitter notification echoes on my phone. I’ve received a direct message from another user. “Thanks for the follow! Click this link to learn more about me,” the automated words populate on my screen. This is the written equivalent of a pre-recorded voicemail and they’re asking me to drive traffic back […]

13 Facebook Live Tips from Hootsuite’s Social Media Team (2017-3-9)

Facebook Live introduces an audience to the people behind a brand—an experience that builds real human connections. To discover other ways Facebook Live can benefit a business, we spoke to Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling. Emphasizing the importance of authenticity, Wood shares, “Facebook Live is a […]