Archive for febbraio, 2017

Organic Reach on Social Media is Declining—Here’s What to Do About It (2017-2-22)

Organic reach is in decline. Call the authorities. Call the doctor. Call someone, because this is changing the way businesses use social media. Organic reach for Facebook Pages fell 52 percent in 2016. That’s one of many statistics that speak to how both algorithms and competition—in terms of the amount of content that’s being shared—are […]

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain? (2017-2-22)

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve. Content produced in association with Neustar. Recap: […]

How One Travel Brand Uses Social Media to Reach a Global Audience (2017-2-22)

Social media continues to change the way we buy. As a global brand, how do you adapt to reach your customers? In this episode of the Hootcast podcast, we chat with Arnaud de Broves, digital marketing manager at leading hotel operator AccorHotels, about their strategy for reaching customers at every stage in the buyer journey. […]

Six stats on the importance of trust in influencer marketing (2017-2-22)

Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust.  Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers are inundated with media competing for […]

New Feature: URL Level Keyword Reports (2017-2-22)

Page level reporting in SERPs got a huge upgrade this past month! We’ve rebuilt the Pages section in SERPs from the ground up. You can now compare multiple keywords visually along with other metrics like organic visits to a page: To view the page level report, click the “Pages” tab in the main navigation area, […]

The Professional Boost: How to Go Viral on LinkedIn (2017-2-22)

Going viral is the ultimate internet-related achievement. On LinkedIn, it can do huge things for your career. But since LinkedIn is hardly the appropriate venue for cat memes or videos of people slipping on ice, how does one go viral on everyone’s favorite social network for professionals? Truth is, there’s no single equation that buys […]

How marketers can dive into growth marketing (2017-2-22)

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing. It has the […]