Archive for gennaio, 2017

How Brands Use Facebook 360 Video (And Why You Should Too) (2017-1-26)

As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, and now for leading brands maximizing the opportunities of social media. In my opinion, now is the time to get ahead of the competition and add 360 degree content to your video strategy. […]

How Brands Use 360 Video (And Why You Should Too) (2017-1-25)

As managing director of video marketing strategy agency, Hurricane, I have over 20 years’ experience creating engaging content, first for the BBC, and now for leading brands maximizing the opportunities of social media. In my opinion, now is the time to get ahead of the competition and add 360 degree content to your video strategy. […]

A List of Weird ‘Holidays’ to Celebrate on Social Media (2017-1-25)

National holidays, campaign launches, important events—your social media content calendar should be filled with key dates and milestones for your business, and the corresponding content you’re planning to post across all your networks. Of course, some months are busier than others. January might be a notoriously chaotic month for your business, full of product launches […]

How to Get The Most Out of Your Social Media Audience Research (2017-1-25)

Imagine you’re throwing a dinner party for some potential clients. You know that there’s a lot at stake with this one meal, and the future success of your business depends on it. You get to the grocery store when suddenly you realize you have no idea what your guests like or if any have dietary […]

What exactly is PPC keyword management anyway? (2017-1-25)

PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to different people. Part of the […]

5 Expert Tips for Building Your Brand Advocacy Program (2017-1-25)

Isn’t it great when people have nice things to say about your product? It’s even better when they share these awesome reviews with other people. For free. That’s what brand advocacy is all about—encouraging and empowering your customers to become champions for your brand. Social media is a great place to do that. We’ve already […]

Chan-Zuckerberg Initiative acquires AI-powered search engine Meta (2017-1-25)

The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. The Initiative announced on Monday that it would be acquiring Meta, a scientific search engine that uses artificial intelligence to make connections between research papers. The search start-up, […]

How to Prove the Value of Social Media to Your CMO (2017-1-25)

Have you ever sat through a presentation that wasn’t meant for you? You stare blankly at a screen of numbers and nonsensical acronyms, then you disengage after five minutes and daydream about your after-work bike ride. When you’re trying to prove the value of social media to your CMO—or even CEO—you can’t afford to lose […]

The social media marketing checklist your business needs in 2017 (2017-1-25)

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the […]

Five common mistakes small businesses make with their online presence (2017-1-25)

Please note, this is content written in association with Single Platform. All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers. Often small business […]