Archive for giugno, 2016

Facebook News Feed update: how #Friendmageddon will affect publishers (2016-6-30)

Facebook has announced a new change to its News Feed algorithm, favouring personal posts over news stories, in an attempt to maintain its personal element. What does this *really* mean for publishers though? Facebook is all about connecting people with their friends and family and despite attempts to divert from its original concept, it’s not […]

Why you may need to be aware of booby traps when hiring a new SEO (2016-6-30)

The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos. Of the thousands of providers across Australia there are no shortages of promises, case studies and packages available for every business size. The central premise of SEO is that you will get long-term […]

Social Media News You Need to Know: June 2016 Roundup (2016-6-30)

June was yet another busy month on social. Twitter released a lot of new changes—a lot a lot—longer video, Promoted Tweet Carousels, and two new companion apps. Meanwhile, Facebook released its own set of emoji and Instagram hit 500 million users. Find out all the social media news worth knowing from all the major platforms […]

How are beacons going to affect search marketing? (2016-6-30)

Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and […]

Hootsuite’s Ryan Holmes Talks Digital Transformation with RBC CEO Dave McKay (2016-6-29)

What do roadkill, Facebook at Work and the CEO of one of the largest banks in the world have in common? They’re all in the first episode of “Hootcast,” Hootsuite’s new podcast! In the half-hour pilot episode, Hootsuite CEO Ryan Holmes and Royal Bank of Canada CEO David McKay have a 10-minute conversation about digital […]

How to Get Your Brand on Instagram’s Explore Page (2016-6-29)

In 1989, a fitness instructor wore a beer company’s t-shirt to a local football game and scored some time on the company’s sponsored jumbotron. After the game, the beer company received so many inquiries about the jumbotron star that they hired her as a spokesmodel. Pamela Anderson had been discovered. Getting discovered can either be […]

Google’s Joris Merks on the importance of leadership for digital transformation (2016-6-29)

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategies. He’ll be participating in a Google Squared webinar tomorrow (June 30), looking at how to drive a culture of innovation in your company. Can you tell us a little about your role at Google? I […]

Which kinds of links are most valuable for high rankings? (2016-6-29)

What does link-building look like right now? What tactics work? Is it all about quality content or do more shady tactics still get results?  Glen Allsop of ViperChill posted another excellent article recently, distilling the findings from his own manual analysis of 1,000 search results. He looks at the link structure of various sites, trying […]

Nine SEO techniques that take less than 15 minutes (2016-6-29)

I know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Search engine optimisation should be an ongoing process, mixing technical on-page techniques with quality content, good old fashioned marketing, plenty of research, tonnes of planning, masses of testing and all the while taking into account searcher intent, context, […]

Google’s Keyword Planner tool just became even more inaccurate (2016-6-29)

You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns. One of the things it provides is guidance on the volume of searches for any given query. The numbers reported in […]