Archive for maggio, 2016

Does Google look at anchor text in internal links? (2016-5-31)

Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as […]

The most expensive 100 Google Adwords keywords in the US (2016-5-31)

Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, […]

The continuing rise of voice search and how you can adapt to it (2016-5-31)

Google’s I/O developer conference brought several huge announcements about Google’s future direction and projects, including two new technologies which demonstrate just how important voice search and natural language processing are to the company’s future development. The first, Google Assistant, is a voice-activated digital assistant which builds on “all [Google’s] years of investment in deeply understanding […]

Social Video is a Big Deal in Asia Pacific: Here’s Why (2016-5-30)

When was the last time you went online to check something and were still online 20 mins later, laughing at the latest cat video or tearing up over the latest appeal for help? There’s a reason for this— humans are visual creatures who respond to storytelling and videos are the natural medium for this. Brands […]

10 Blue Links – May 27th, 2016 (2016-5-28)

  Tie Your Sites Together with Property Sets in Search ConsoleGoogle Webmaster Central Blog – May 23rd, 2016 “Search Console is introducing the concept of “property sets,” which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.” Competitive […]

Five most interesting search marketing news stories of the week (2016-5-27)

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have a round of very exciting changes to AdWords and some stats about the intolerability of video ad formats. Google AdWords launches new features for mobile ads and maps As Sophie […]

Winners and losers of Google’s latest mobile friendly update: USA (2016-5-27)

Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out. — John Mueller (@JohnMu) May 12, 2016 This update is supposed to give an even more powerful boost to mobile-friendly pages. When we try […]

Five ways UX blends with SEO to improve a site’s performance (2016-5-27)

For many years there has been a debate on whether UX and SEO can really go hand in hand, but this is not the case anymore. Today we’re examining how UX and SEO can make the perfect match. There’s no need to question nowadays the need to blend UX with SEO when building a website, […]

Never Miss a Thing: 11 Powerful Social Media Monitoring Tools (2016-5-27)

This is an updated version of a post originally published in March 2015. Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and […]

5 Ways to Use Twitter Polls for Your Business (2016-5-26)

It seems like you can’t turn anywhere this year without hearing about polls. Who’s leading in the polls? What do the poll results mean for the future? Are the polls rigged? Has the word “poll” lost all meaning? If we’re talking about Twitter Polls, the answer is a resounding “no.” Twitter polls bridge the gap […]