Archive for marzo, 2016

Dictionary of ad buying: key terms and acronyms (2016-3-31)

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin. There are a lot of terms; some, like targeting, are fairly obvious, while others just seem like an […]

How B2B brands perform on social (spoiler: better than you think) (2016-3-31)

In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page). All of these are total claptrap of course. B2B works just as well (or better than) […]

How to track clicks to offline sales from a B2B lead generation website (2016-3-31)

Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may make your old-school PPC account manager feel warm inside to see a healthy rate of […]

How are businesses using Google Posts? (2016-3-31)

Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has indicated that the feature does not have an official name yet – the new platform appears as a carousel of ‘card’ style updates within a […]

How to use In-Page Analytics and how it can help boost conversions (2016-3-30)

Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin if you’re trying to get more advanced and need a place to start? In-Page Analytics is probably one of the most under-used features that can also be the most impactful to a small […]

Okay, now Google’s Artificial Intelligence Division is just showing off (2016-3-30)

In Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more complicated than chess. When it was finally over, Google’s AlphaGo won four out of five matchups, making AlphaGo a role model for young artificial intelligences everywhere. […]

Remembering Klout: how ‘influence’ has changed over the years (2016-3-30)

I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout is still out there, although I haven’t visited it for years. What is Klout? It was back in 2008 when Klout was introduced to […]

Is a brutal approach to content migration best for SEO? (2016-3-30)

I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content. Notably, the reorganising of content […]

Three early results of Google removing right-hand side ads (2016-3-29)

About a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side. Apparently Google made this change based on years of testing. These tests showed that no one was really clicking on these ads and it would better align with […]

The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries (2016-3-29)

In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few ideas around how to optimise one particular micro-moment. So what are ‘micro-moments’, exactly? Google says […]