search engine | 31 March 2016
Dictionary of ad buying: key terms and acronymsFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, […]
search engine | 31 March 2016
How B2B brands perform on social (spoiler: better than you think)In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and […]
search engine | 31 March 2016
How to track clicks to offline sales from a B2B lead generation websiteSome products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an […]
search engine | 31 March 2016
How are businesses using Google Posts?Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public. Dubbed ‘Google Posts’ by most commentators – although Google has […]
search engine | 30 March 2016
How to use In-Page Analytics and how it can help boost conversionsGoogle Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin if you’re trying to get more advanced and […]
search engine | 30 March 2016
Okay, now Google’s Artificial Intelligence Division is just showing offIn Seoul, South Korea, a Google-created artificial intelligence has been squaring off against a mortal man in the 2,500-year-old strategy game, called Go, that’s several orders of magnitude more complicated […]
search engine | 30 March 2016
Remembering Klout: how ‘influence’ has changed over the yearsI came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that […]
search engine | 30 March 2016
Is a brutal approach to content migration best for SEO?I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been […]
search engine | 29 March 2016
Three early results of Google removing right-hand side adsAbout a month ago, Google introduced what now seems like a very obvious change to its results pages: it removed paid search ads from the right-hand side. Apparently Google made […]
search engine | 29 March 2016
The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queriesIn the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”. Let’s look at […]