SEO | 29 February 2016
Social Media News You Need to Know: February 2016 RoundupHow does this month’s social media news make you feel—do you like it? Love it? Does it make you angry or sad? Now it’s easy for you to say so […]
Month: February 2016
search engine | 29 February 2016
The Penguin in the room: what to do until Google rolls out its latest updateGoogle’s Penguin 3.0 update affected less than 1% of U.S./English queries in 2014. Granted, Google processes over 40,000 search queries every second, which translates to a staggering 1.2 trillion searches […]
search engine | 29 February 2016
What is HTTP/2 and why should we care?The web is about to get faster, with the introduction of the latest version of the HTTP protocol: HTTP/2. It’s been 17 years since the last update and so many things have […]
SEO | 26 February 2016
Social Media Monitoring: 8 Keywords to Help Protect your BrandCan you hear me now? If you’re a social media marketer, the answer should be a resounding “yes.” Social media monitoring—listening to what users are saying about your business and […]
SEO | 25 February 2016
How to Build a Social Media Dream TeamEvery team is different, but there are always a few key players you need to be successful. This is as true whether you want to win a trophy or a […]
search engine | 25 February 2016
Say goodbye to Google: 14 alternative search enginesWell it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, […]
search engine | 25 February 2016
Why accessibility is key for search and visibilityIf you’re involved with SEO, you’ve no doubt thought about all sorts of ways and means to boost your site in the search rankings. But if your site isn’t web accessible, […]
SEO | 24 February 2016
How to Make an On-Demand Geofilter on SnapchatAdvertising on Snapchat is a costly venture, with price tags in the hundreds of thousands of dollars. Or at least it was—until now. On February 22, Snapchat debuted a brand […]
search engine | 24 February 2016
Why companies create content – part two: to gauge public opinionFollowing on from Part One of this series where the topic of influencing brand perception was discussed, this new instalment looks at how content can help you tap into the mindset of the […]
search engine | 24 February 2016
Stop thinking about long-tail keywords and start focusing on searcher intentOver the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries […]