Archive for dicembre, 2015

5 Trends That Will Change How Companies Use Social Media in 2016 (2015-12-30)

This post was originally published on Fast Company. There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25 percent each year. Businesses haven’t failed to noticed the runaway expansion of social media. Nine out of 10 U.S. companies are now active on social networks. The same […]

Hootsuite’s Best Blog Posts of 2015 (2015-12-29)

Here on the Hootsuite blog, we pride ourselves on producing a lot of high-quality content. Like, around 500 blog posts in the last year alone. You’re absolutely forgiven for having only read, you know, five or 10 of them? But we still want to help you discover all the gems you might have missed. With […]

Looking Ahead into 2016 – What’s Coming Up (2015-12-28)

A lot has been happening behind the scenes here at SPI Headquarters, and I wanted to take a few minutes to share some of the exciting developments we have in store for you for next year. And when I say “in store for you,” I really mean for you. I’ll tell you what exactly that […]

Hootsuite’s Unofficial 2015 Social Media Awards (2015-12-28)

As we bid farewell to 2015, it’s time to take part in the ancient historical tradition of looking back at the social media year that was. While there might be posts you’ve shared online that you would rather not reminisce about (why were you wearing that cowboy hat again?), countless brands and professional accounts provided […]

3 Keys to Creating Content with Viral Potential (2015-12-28)

There are no accidents in creating great content. But if you ask 100 great content creators, no two will tell you the same way to create something viral. That’s fascinating. How is there not a formula? There is. But it’s not absolute like two parts hydrogen, one part water. It’s more like a recipe for […]

Happy Holidays! See you in January (2015-12-24)

As Search Engine Watch sets its out of office reply to ‘can’t talk, too busy crying because nobody bought me Poe Dameron’s X-Wing’ all that’s left to do is fire off one final message for 2015. All of us here at Search Engine Watch would like to say a huge thank you. Whether you’re […]

5 Secrets to Success From Santa, the Ultimate Entrepreneur (2015-12-23)

This post was originally published on LinkedIn. You may know him as Santa, Saint Nick, or Kris Kringle. Whatever the moniker, the jolly man in red is undoubtedly one of the most recognized (and beloved) cultural icons of all time. But there’s a lesser-known side to Santa you might not be as familiar with: He’s […]

11 biggest SEO trends and events of 2015 (2015-12-23)

It’s been a tumultuous 2015 for search, perhaps more so than any other year. With mobile optimisation becoming a ‘do-or-die’ component of your web presence, a massive shift in focus towards the user and Google letting many cats out of the bag when it comes to the ranking signals it uses, marketers have been […]

Intelligent content creation in 2016: engagement and experiences (2015-12-22)

During 2015 we began to see signs of the content marketing industry maturing. There has been a shift away from creating content for contents’ sake and a much greater emphasis on the value of creating content with specific goals for specific people. Brands have begun to see the value of using search and social […]

SEW’s 10 most popular articles of 2015 (2015-12-22)

Yesterday we brought you the 10 most popular articles by Search Engine Watch’s guest writers, now it’s time to list those produced by our editorial team.  So, with the largest number of pageviews first, here’s the top 10…  1. 12 good, bad and ugly web design trends for 2016 Chris Lake takes […]