Archive for settembre, 2015

Never Losing the ‘What’ of Digital Advertising (2015-9-30)

It’s curious timing to suddenly see a return to search as a viable playing field in a marketplace where everything and everyone is focused on mobile and video, with programmatic buying driving the market. What mobile has done in resetting the field has put Google’s dominant position into play. A few weeks ago, The Wall Street Journal ran […]

12 Ways to Improve Your Social Media Profiles in One Hour or Less (2015-9-30)

Considering how much time people spend on social media everyday, it’s kind of funny (or is it sad?) that most of us find ourselves too busy to actually update or improve our profiles. Many of us have a profile that includes an old email address, an ugly or blurry photo, or, probably the worst of them […]

4 Fast Rising Social Trends for Retailers (2015-9-30)

What social trends are shaping retail? From a new push in social commerce to a shift from campaigns to store-level enablement, here’s a quick look at what’s shaping the future of social retail. These are based on industry reports and interviews with experts at Hootsuite. 1. Social executed at the store and shopping center level […]

4 Major Social Media Trends from One of Europe’s Largest Digital Marketing Conferences (2015-9-30)

For the seventh year running, the annual international Digital Marketing Exposition and Conference dmexco became the hub of the digital business world for two days. On September 16 and 17, all the major players from the marketing and media world joined key technology providers in Cologne, Germany under the slogan “Building Bridges.” More than 880 […]

Never Losing the ‘What’ of Digital Advertising (2015-9-30)

It’s curious timing to suddenly see a return to search as a viable playing field in a marketplace where everything and everyone is focused on mobile and video, with programmatic buying driving the market. What mobile has done in resetting the field has put Google’s dominant position into play. A few weeks ago, The Wall Street Journal ran […]

Why Your PPC Bidding Needs to Evolve (2015-9-30)

Search marketing campaigns are evolving, ever-changing organisms. Performance can shift for any number of reasons, and new maneuvers are required to pivot successfully. Using a proactive approach that aligns bidding strategies with recent keyword performance is a good way to stay ahead of the curve. As with anything in your SEM campaigns, your bidding approach […]

My August 2015 Monthly Income Report (2015-9-29)

Welcome to my August 2015 Monthly Income Report! Each month I publish a detailed report sharing everything from the dollars earned to the lessons learned while running my online businesses. I’ve been doing this since 2008 and they’ve become some of the most popular posts on the blog. Why do I publish these reports? I […]

How a National Association Used Social Media in its Public Communication Strategy (2015-9-29)

The Canadian Medical Association (CMA) aims to be the national voice in health and turns to social media to do it. One of the organization’s major initiatives is “Demand a Plan,” a campaign that calls on federal political parties for the development of a national seniors care strategy. The CMA were initially aiming for 10,000 […]

New York State of Mind: How Big Apple Organizations Simplify Social Media (2015-9-29)

New York is a complicated place, home to some very complex organizations. That’s why New Yorkers are at the cutting edge of managing complexity on social media. For businesses with hundreds or thousands of employees and contributors, it can be difficult to keep your social media strategy in-check and on-brand. Solving this problem effectively takes […]

Why You Should Run Social Media Campaigns on Vine and Pinterest (2015-9-29)

With its gargantuan audience, Facebook will always be one of the best places to host a social media campaign. Twitter and Instagram have also proven themselves a billion times over as great ways for brands to find and distribute visual content. But there are so many more social networks out there, and eventually there’s going […]