MBAs have been the standard for strategic thinking but one trend remains clear: technology moves much faster than college curriculum. For example, in January 2015 alone, Apple’s top free iOS apps had more than 10.3 million downloads every day. As the supply and demand of new apps and tech products and services continues to grow, […]
A study conducted by Forrester found that the top brands on Instagram are seeing a per-follower engagement rate of 4.21 percent on their content. That number may not seem like a big deal to you at first, so here’s some context: that’s 58 times higher than these brands were seeing on Facebook and 120 times […]
The 2016 US presidential election is still more than a year away, but the battle is already heating up on social media – with some unexpected results. Hillary Clinton, Donald Trump, Jeb Bush and the rest of the 2016 hopefuls are busy duking it out on Twitter and Facebook, as well as newer platforms like […]
A Skyscanner promotion is giving founder and chief executive (CEO) Gareth Williams a day off to celebrate the travel search engine reaching 40 million users. The CEO position will be open for a day, leaving room for someone else to give the company insights on its products, strategies, and changes to its app and site.
All keywords are not created equal. I’ve seen too many business owners get hung up on chasing after highly competitive keywords, only to find that these keywords don’t actually result in conversions. This is why finding high-value keywords is so critical. Ultimately, we want to pinpoint and target keywords that will attract visitors who are […]
Welcome to Day 3 and 4 in Ghana, combined into one post so that you can experience my last days in Ghana with the Pencils of Promise Team. On Day 3 in Ghana, we spent most of our day on one particular site, but we didn’t just go to observe, we went to participate. Upon […]
Since the beginning of the advertising and marketing age, brands have always wanted to be part of our lives—from leisure and social activities to family time. As new media like radio and television emerged, strategies for becoming an integral part of our lives began to develop. These mediums inspired new techniques like sponsored programs, brought […]
We all know by now the importance of an effective social media strategy, and I’d bet at least 300 jelly beans that if you operate an eCommerce shop, you already have a social plan in place. If you don’t, now is the time to create one! While the holidays may still seem far away, September […]
Instagram has quickly gone from new shoes and new friends to include new products and new businesses. With over 300 million users, it’s not surprising that companies are flocking in droves to the visual platform. Although mostly welcome on Instagram, nobody wants a feed clogged with corporate images and obnoxious advertisements. To maintain and grow […]
Many of us have been waiting to see what AdWords had in store after an announcement Google made earlier this year around dynamic structured snippets. These snippets would automate text that’s generated through AdWords, and place it into our PPC ads.
We don’t have to wait any longer. Dynamic structured snippets have been rearing […]