Archive for giugno, 2015

Hootsuite Android v3.1: Enhanced Image Sharing and Publishing (2015-6-30)

A few months ago, the Hootsuite Android app underwent a major overhaul. Since then, we’ve been listening closely to your feedback, and today we’re excited to announce an Android update that will make it even easier to manage social media on the go. In this update, you’ll find improvements to image sharing, scheduled content management, […]

Uber Buys Microsoft’s Mapping Tech to Lessen Reliance on Google Maps (2015-6-30)

Controversial cab booking firm Uber has acquired mapping assets from Microsoft Bing as the firm looks to lessen its reliance on Google Maps. Microsoft CEO Satya Nadella warned last week in a letter to employees that the firm would soon be making some “tough decisions” about the technology it needs for the future, and it […]

Oprah, Magic, and Muggles: How to Sell Books With Social Media (2015-6-30)

It’s time for bestselling author J.K. Rowling to announce the release of her long-awaited autobiography, Oh, Magical Me. With press interviews and fan events across the nation, the day will be packed with activity. The next 12 to 24 hours are crucial. Here are the apps that will drive social traffic, increase pre-sales, and measure […]

Are There Really Any Outdated Link Techniques? (2015-6-30)

…Or is it just a matter of being smart and not relying on any one of them to build your profile? Guest Blogging Take guest blogging, for example. It worked, people loved it, but people abused it to the point that it became a big no-no if you used “keyword-rich anchor text.” However, […]

Google Earth Turns Ten and Adds Two New Features (2015-6-29)

To celebrate its tenth birthday, Google Earth has added two new features to better enable users to explore the world.  The first feature, Voyager, is available on desktop. According to Google’s blog, Voyager allows users to quickly navigate to its newest and most interesting images. Voyager includes popular images from Street View, such as the Taj […]

How to Be Found on LinkedIn (2015-6-29)

Whether you’re using LinkedIn to find your next job, search for top talent, or establish a personal brand, there are several things you can do to help the real you rise to the top. Your LinkedIn profile is likely the first result when someone searches for your name (according to our friends at Forbes). With […]

12 Add-Ons When Setting Up Google Analytics (2015-6-29)

One of the great things about Google Analytics, other than the fact it’s free, is how simple it is – easy to set up and easy to use. But if you want to get the most out of your website data, there is additional functionality you can enable that isn’t turned on by default. Here’s […]

Does Thumbtack + Google Ventures = Conflict of Interest? (2015-6-29)

A couple of weeks ago, Thumbtack.com was nailed with a manual penalty by Google. They had violated one of the Webmaster Guidelines; “Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for […]

5 PPC Tips from ClickZ Live Toronto (2015-6-27)

Finhas Jhaveri, manager of digital and cultural marketing for Allstate Insurance, crammed countless tips for the best PPC practices into 45 minutes during ClickZ Live Toronto. Here are five of them: 1. Have Clear Goals Every company’s goal is to make more money, so that sounds like a fairly obvious tip. But when […]

Amazon eyes Siri and Cortana as Alexa opens up to developers (2015-6-26)

Amazon has made its cloud-based voice assistant Alexa available to developers, setting its sights firmly on Siri and Cortana. In a bid to open up Alexa beyond its own Amazon Echo device, the firm today announced an Alexa API to let third-party developers easily build support for the system into their own apps, and Alexa […]