Archive for aprile, 2015

A 6-Step Guide To Tracking Social Media In Google Analytics (2015-4-30)

Your website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. Your social media and website presence should be integrated with one another in order to continuously drive traffic to your online assets. And with social media driving traffic to your site, the next step is measuring […]

Everything You Need to Know to Set Up Your First Twitter Chat (2015-4-30)

You see the hashtags on Twitter every week: #SBizHour, #MediaChat, #CMGRHangout, and on and on. These tags refer to Twitter chats, one of the best examples of community building on Twitter. Using a shared hashtag, users meet at a pre-determined time to discuss issues of community relevance. These chats generate tons of conversation, and build deep […]

Microsoft Edge to Replace Internet Explorer (2015-4-30)

Microsoft has introduced its new browser, Edge, as a replacement for Internet Explorer. The new browser has a sleek, minimalist design that boasts built-in Cortana support along with reading and digital ink note-taking capabilities. Edge could just be the thing that puts Microsoft, and Bing, back on the map, says Thom Craver, […]

Is the Yahoo Bing Network Emerging From Google’s Shadow? (2015-4-30)

In mid-April comScore reported that for the first time Bing reached a 20 percent search market share in the United States. Adding in the 12.7 percent of U.S. searches conducted on the sites of its search alliance partner, Yahoo, and the Yahoo Bing Network’s effective search market share is now nearly 33 percent. While this figure […]

7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative (2015-4-30)

On many occasions I find myself meeting, even still to this day, those who state, “We knew we needed SEO, we just didn’t know how to get started.” One of the most important points in a successful organic search campaign is the launching of the initiative itself. It is actually one of my favorite milestones […]

5 (Free) Apps to Stir Up Your Creative Juices (2015-4-30)

This post was originally published by HootSuite CEO Ryan Holmes on the LinkedIn Influencer blog. Follow Ryan on LinkedIn: One of the best books I’ve read recently is “Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration.” Co-written by Ed Catmull (the president of Walt Disney and Pixar Animation Studios), it’s full of brilliant business […]

3 Ways to Be a Better Local Search Marketer With the Apple Watch (2015-4-30)

Wearable tech and smartwatches have been around for a while, but Apple is poised to turn the industry on its head with the release of the Apple Watch. The convenience of using a device on your wrist to do everything from check into your hotel room to search for homes will change behaviors such as […]

Google Adds 70 More Now Cards (2015-4-30)

Seventy new Now cards in the Google app provide even more information to Android users before they’ve had a chance to ask for it, according to a blog post from Google. The search powerhouse introduced Google Now cards back in February, as a way for users to keep up with information from 40 different apps, […]

How to Incorporate Influencers into your Marketing Strategy (2015-4-29)

A key component of marketing has always been leveraging your fans and customers through word-of-mouth. While we know its importance, until recently the challenge has been measuring the success and reach of brand chatter. We now have the ability to measure the effectiveness of our social media and online initiatives, allowing us to collect the […]

Tired of Going it Alone? Here’s How to Get More Employees on Social Media (2015-4-29)

If a Tweet is posted in your office, and no one else is on social media, does it really make a sound? That terrible joke describes a terrible reality for many social media managers who struggle to get other employees in their companies involved on social. You can spend all day Tweeting and Instagramming, but […]