THE Backlinking Strategy That Works Niche Site Duel 2.0 – Criteria and Thoughts for Keyword and Niche Selection 5 Books From 2014 That I’ve Read More Than Once The Only 100 Words You Should Read Today How to Create a Facebook Landing Page (HTML / iFrame Edition) And They Said […]
Image by Jordan Maron By Hootsuite | 2 hours ago | News | No Comments If you don’t know what the debate is over #thedress, your internet connection is down or you’re in a coma. Try to wake up! As with any huge viral internet trend, the whole of Twitter wanted in on the great debate. […]
After a long testing period, Google has officially decided to consider mobile-friendliness and indexed apps as ranking factors in its search results.
There’s no denying that more and more users are shifting their search habits from desktop to mobile devices, and so in order to help them discover the most relevant, quality results, Google […]
In our past blog series, we talked a lot about new hot apps going through rounds of funding, or apps popular among certain age groups or regions. Sometimes, these apps are highlighted in tech media because they follow a noticeable digital trend: for example, apps such as Emojiary or Emoji.li that incorporated emoticons as their […]
Events are an essential marketing tactic for any business. They have shown to provide a positive effect on relationships with customers, as well as increase visibility and improve professional connections for your business. I had the pleasure of hosting this month’s #SocialSixty online panel with industry professionals who are strong believers of using events to […]
Though the term was first mentioned on Search Engine Watch in 2013, newsjacking has been a go-to tactic ever since the industry realized that Google rewards fresh content – at least two years before this. Each day a different news story is rehashed, no matter how tenuously linked to the business reproducing it – all […]
Just before Christmas, research from eMarketer predicted that by 2018, mobile will account for 76.7 percent of search spend. But the market research firm has since come up with an even more staggering number for mobile’s share by 2018: 83 percent.
The December prediction was lower than one from June, as a result of major […]
Google Shopping campaigns – the digital showrooms that replaced product listing ads (PLAs) over the summer – were just recently taken out of beta and opened up to advertisers from all over the world.
The campaigns allow advertisers to browse their product inventories directly in AdWords and create product groups for bidding, as well […]
Although Yelp reviews do not always show up above Google’s own search results, they are visible in many local intent queries, and have an impact on rankings.
From an SEO perspective, Google now takes into account a business’ presence on Yelp, such as the number of reviews it has and how positive they are, […]
YP has introduced ypSearch, a new feature that promises to turn local searches into leads for small and medium-sized businesses (SMBs).
When an SMB buys desktop or mobile search ads from YP, those ads are automatically delivered across Google, Yahoo, and Bing, in addition to YP.com. Leads are then driven through calls, emails, and online […]