Archive for novembre, 2014

Everything You Need To Know About Tsū And Other Social Media That Pays You (2014-11-29)

A new form of social media is emerging: networks whose developers are forward about the value of user-generated content, and who empower users to become content creators and take ownership of advertising revenue generated by all the likes, comments and views on their content. If you’ve been wondering about that tsu invite in your mailbox but […]

5 Steps to Kickstarting Your Content Marketing Strategy, Now (2014-11-28)

You might already know that content marketing is an essential part of your overall strategy. But do you know what content marketing is—and how it can help you grow your business? Learn the essential aspects of content marketing, including distribution models and measurement, plus the 5 steps to successful content marketing in our new on-demand […]

Social Update: 11• 28 • 2014 (2014-11-28)

New features on Twitter’s sponsored posts can help businesses run their social media campaigns even smoother. Earlier this year, Twitter started testing a Buy button to help users purchase products from the sponsored messaging on the network. In this week’s episode of our news summary series, Social Update, Sunny talks about another feature being tested […]

How To Manage Social Media Anywhere, Anytime (2014-11-28)

Managing social media doesn’t just happen on your laptop or at your desk—it happens anytime and anywhere. Widespread mobile adoption has created a need for businesses to have a round-the-clock social media presence. Since most businesses can’t be open 24/7, and most employees can’t legally be at their desk for more than 8 hours at […]

Scaling Social Media: A Toolkit to Building a Social Center of Excellence (2014-11-28)

Your company has embraced social media as an effective way to engage your audience, and has the full support of the leadership group. Teams across the organization are working on the same social strategy and are actively tweeting, posting, and communicating on your company’s behalf. But with this forward momentum, the organization is constantly challenged […]

How Your Business Can Build Brand Love (2014-11-27)

A recent Harvard Business study found that increasing customer retention by just 5% can increase profits by 95%. Statistics like this show the value of not only reaching new customers, but building on the relationships you’ve already developed with your current customers. Jeanette Gibson, Hootsuite’s VP of Community & Customer Experience, shared her insights into […]

Facebook Marketing is Changing—Here’s What Small Businesses Can Do To Stay In The Game (2014-11-27)

In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. […]

Going Social: The Essential Toolkit for Health Care Organizations (2014-11-27)

The health care industry faces unique challenges, as well as opportunities, when it comes to social media. Where there are understandable concerns about patient privacy and compliance regulations, there are also possibilities in reputation management, patient satisfaction, and online health promotion—opportunities that are often underutilized. We have put together the Social Media in Health Care […]

Happy Thanksgiving From the SEW Team (2014-11-27)

On behalf of the entire team at Search Engine Watch, we wanted to wish all of our readers a happy Thanksgiving. Wherever you are and whatever you have to be thankful for, we wish you, your family, and friends, a fun and food-filled day! Please note, our office will now be closed […]

From Food to Facebook — Thanksgiving and Social Media Strategy (2014-11-27)

A social media strategy is only as good as all of the elements and tactics that make it up. In that way, it’s not unlike your Thanksgiving dinner. To thank you, our followers and users, for being such a big part of everything we do, we’ve created a handy Thanksgiving infographic to help you plan […]