Archive for ottobre, 2014

Spooky Google Doodles for Halloween 2014 (2014-10-31)

Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web.  To get us in the mood for this year’s ghouls, witches, and spooky-themed Google Doodles, let’s take a quick dive into the history behind one of America’s most cherished holidays. A Short […]

Behind the Scenes of Hootsuite’s #SocialNotScary Halloween Campaign (2014-10-31)

Halloween is a big deal at Hootsuite. Of course our employees love the holiday and go all out on costumes (for themselves and their dogs). But we also love Halloween because it lets us get creative and connect with our users in a much more unique way. Last year it was through a zombie video […]

Social Update: 10 • 31 • 2014 (2014-10-31)

Earnings reports from major companies such as Facebook and Twitter most likely showed up on your social media radar. In this week’s episode of our weekly news round up, Social Update, Sunny explains why the social media giants’ stock prices took a dive, and what’s in the works for the last fiscal period of 2014. […]

Fast SEO Competitive Analysis Part 2: Competing Content Comparison (2014-10-31)

This is part two of a series on fast SEO competitive analysis. In part one we focused on keyword research, using the competitive landscape as a foundation for strategy, understanding, and finally using search volume estimates to get clients excited about the opportunity in search. In part one the groundwork was laid for identifying areas […]

A Step-by-Step Guide to Creating Robust Content for the Holiday Season (2014-10-31)

Searches are seasonal in nature. Common sense dictates that the things people search for during one part of the year would be very different from those during another and vice versa. Winter will see more searches related to warm clothing, heating, and insulation services, while summer will likely have vacation planning, outdoor sports, and […]

Writing Your Way to the Top of Search and Social Results (2014-10-31)

Search and social media writing – we’ve come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. Poof! No more. Garbage in, garbage out. Today’s smart brands are putting their money where the return on investment (ROI) is, investing in […]

Save Time on Social Media: One Profile, One Mission (2014-10-31)

Once you have found out where your target audience lives on social media, and set up social media profiles on the chosen networks, congratulations—you’re almost there! The next step is figuring out your engagement strategy. To manage your time and resources efficiently, your strategy should require few resources and result in a far reach for […]

Can Groupon Break Into the Search Market? (2014-10-31)

In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs. By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users […]

A Social Media Audit Template For Social Media Managers (2014-10-30)

Download social media audit template Not sure where to start? To help you navigate the template, we also put together this 6-step guide on how to execute a social media audit. Execute a social media audit in these 6 steps Step 1: Create a social media audit spreadsheet Creating a spreadsheet will allow you to […]

5 Twitter Tips You Can Use To Generate More Sales This Holiday Season (2014-10-30)

Did you know that 52% of Twitter users have seen something on Twitter that prompted them to make a holiday purchase? And the trend is growing, with 38% reporting they’ll rely more on social media—and Twitter specifically—to find gift ideas this holiday season versus 2013. If you’re not driving visibility and traffic to your brand, […]