Archive for agosto, 2014

This Week in Social: Back to School with New Apps for Business (2014-8-31)

Gearing up for the fall, it’s easy to feel like your life is temporarily lost to the chaos of new projects. That may explain the surge in productivity apps and features that helps us take back control of our schedule. Let’s hope we actually learn to use them—as the Wall Street Journal reported last year, […]

Are You Pro or Anti-Hashtag? Question of the Week (2014-8-30)

Hashtags: we love them, we hate them, we love to hate them and hate to love them. Because hashtags are such an ingrained part of the tech culture, it’s tough to find someone who doesn’t know what they mean, or even more-so, doesn’t use them. They recently were added to the Oxford dictionary and can be inserted anywhere […]

Google Drops Authorship From Search Results (2014-8-30)

In a Google+ post, webmaster trends analyst John Mueller says Google has “made the difficult decision” to stop showing authorship in search results. Google’s authorship support page, says simply, “Authorship markup is no longer supported in Web search,” and encourages webmasters to look into rich snippets to improve their search results. According to Mueller, […]

Bing Waxes Lyrical on Spam Detection and Filtering (2014-8-30)

In the latest post on the Bing blog, Bing dives into the inner workings of Web spam, what it looks like, and what Bing is doing about it. In the post, Igor Rondel, principal development manager for Bing index quality, discusses the motivation behind spamming, and why it’s not always easy to determine intent: […]

How to Win Fantasy Football with Social Media (2014-8-29)

It’s finally draft day and you’re crammed into your friends living room or office boardroom with the same printed player ranking as nine others sitting across from you. Being part of a fantasy league is like a full time job — those who participate in fantasy sports leagues  and pools often do so with a […]

How To Measure Social Media Activity And What It Means For Your Business (2014-8-29)

Proving the value of something relies heavily on how you track and measure its performance and how your report on it. When it comes to your success on social media, it starts with how to measure social media, knowing what metrics to measure, and what they mean for your business. We have invited some pros […]

7 Lessons on Teaching Social to Digital Natives: a Hootsuite Higher Education Webinar (2014-8-29)

A common assumption is that students are experts in social media, and education on the subject is not needed. After all, young people spend their spare time posting on Facebook walls, tweeting the latest news, and adding hashtags to Instagram posts. What more can you teach an audience that integrates social media in their lives […]

Star Ratings of a Different Color: Google Testing New Formats (2014-8-29)

When searching for a company review or local business, users have come to expect to see an orange star rating in their results. However, Google has reportedly been mixing it up by testing additional colors, including: Blue Green Gray Red Yellow It appears search results are still orange for most users. However, the Google […]

14 Ultimate Link-Building Guidelines to Keep Safe in 2014 (2014-8-29)

How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. Image source: searchfactory.com.au The only answer you can really provide is that all links should be naturally […]

‘Disinhibition’ or Why All Brands Need to Be Paying Attention Online (2014-8-29)

Did you know that medical patients will reveal more embarrassing symptoms and behaviours when they’re entering the details of their condition into a computer, as opposed to talking to a real doctor? Surprising but not, right? Researchers have also found that people are more forthcoming with personal secrets when revealing them online, as opposed to […]